Tribes And Platforms

Jeff Goins

Jeff Goins by BlissDom on Flickr. Some rights reserved.

Much advice is given to budding writers and public speakers today about the importance of building a ‘platform‘ for themselves, with a ‘tribe‘ that follows them. Our desire in Christian mission is to create a platform not for ourselves but for Jesus Christ, and to grow the tribe of his followers.

With that in mind, it is interesting to read ‘tribe writer’ Jeff Goins on ‘3 Steps To Building A Killer Tribe‘. He says that your hoped-for community needs a message that is personal, relevant and anticipated.

But it’s the meanings of those words that could evoke curiosity for those of us who care about Christian mission. Being personal involves being real, accessible and vulnerable. Being relevant means seeking to help people with a generous spirit. Creating anticipation (rather than a reputation for spamming people) commits us to earning permission, speaking directly to the ‘tribe’ and delivering what we promise.

Can you see the outworkings for these in the mission of God?


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